Company Culture And Employees Productivity
Every manager of any company, regardless of an area of its activities, is interested in increasing the effectiveness of each employee. This achievement ensures the competitiveness of the enterprise and guarantees its commercial success. While organizing successful function of the company, evidence-based forms of management are used.
The effective work of the company results in the increase in the volume of profit, the rational use of financial resources, the improvement of the services quality, the development of new technologies, and the growth of productivity of the company’s staff members.
Corporate culture is the main factor that directly affects all these aspects.
Corporate culture as a way to create attractive working conditions
Many researchers believe that corporate culture is closely linked to the establishment of such socio-psychological conditions at the company as:
- Opportunities to unlock the creative potential;
- Mutual understanding between team members;
- Conformity of managers’, ordinary employees’ and clients’ interests.
Cultural aspects are mostly considered as important means for establishing stability at the company. This condition enables the company not to reduce the competitiveness even during the economic crisis. Development of corporate culture is a powerful strategic tool to focus each employee of the company or its divisions on common objectives.
Corporate culture is the foundation of the company’s vital potential
The regulations and working conditions established at the enterprise are the main factors that allow the following:
- Forming a team of employees;
- Establishing relationships within the team;
- Choosing the operational principles of the company;
- Carrying out the company’s mission expeditiously.
“Employer branding is critical for hiring, and retaining, folks that will thrive at your company. Tech company cultures are often stereotyped and generalized, while they are in fact very nuanced and different from each other. If you don’t take the time to thoughtfully and accurately differentiate and define your culture you run the risk of being just another open floor plan with a ping-pong table.” – says Colleen Finnegan Recruitment Marketing at Squarespace
If the corporate culture is changed, then this process requires a long time. It envisages the diagnosis of the main parameters of the company’s action. If the company’s employees with a certain level of knowledge and skills do not have written and unwritten internal regulations, the company cannot function fully and effectively.
The main elements of corporate culture
The modern corporate culture has long acquired the status of an effective marketing tool and a method to manage the workforce members qualitatively. Culture is mostly formed spontaneously through implementing the communicative models that are developed during the company’s activities. The company’s management team is recommended to monitor the internal atmosphere because it helps create the necessary symbiosis of ethical and professional values between employees.
Components of corporate culture are:
- The strategic vector of the company’s development;
- Social rituals;
- Recognizable patterns of behavior;
- Behavioral stereotypes;
- Chosen stylistics;
- Interior solutions including corporate branding;
- Ability to competently establish relationships with visitors and business partners.
Corporate culture is actually #2 in TOP-5 factors job seekers consider when applying to some company’s position, according to the recent Hired research:
55% Compensation & Benefits
45% Company Culture
44% Opportunity to Learn New Skills
29% Challenging Technical Problems to Solve
While choosing or changing the workplace, future employees must be acquainted with the principles of corporate culture. These principles are the main criterion for deciding whether to work for a particular enterprise. Insufficiently high moral values of a company are a serious reason to refuse even a highly paid employment.
The main functions of corporate culture
Communications between employees of divisions, departments and workshops of the company are formed on the basis of certain rules. They are ideally aimed at the production tasks of the company. Culture cannot be properly formed if it does not give proper attention to communication with competing organizations, business partners and clients. Dialogue should not be didactic, but gaining the trust of interlocutors is very important.
The Hired report states:
Top 5 Factors that Turn Job Seekers Away
Lack of Knowledge about the Company – 34%
Negative Company Culture – 36%
Not Interested in the Mission – 41%
Not Interested in the Product – 54%
Poor Reputation – 46%
Companies are not always able to control all of these factors, but those related to a culture and branding can be totally managed any time.
The main task of corporate culture is performing image functions. A pleasant recognizable image significantly increases the opportunities to form a custom audience. The company’s management team is able to keep the labor workforce consisting of competent and educated workers. This allows the enterprise to achieve great success in its activities. Correctly established relationships between employees lead to increasing their self-esteem and developing their team spirit. These efforts ensure a more structured and productive life of any company.